Esquire magazine and the American auto industry

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Fire-medic

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I just got my Oct. copy of Esquire. I've been reading it for nearly 50 years, hey, I had 3 older brothers, and a father who like to read, too! I am approaching SS age, still got about a half-dozen to go... . I've been reading "Car and Driver" since it was called "Sports Cars Illustrated," the roadsters racing at the Indy 500 had their Offy's in the front, maybe laid-down, like a "proper race car" should position its engine; AJ Foyt was a spectator there, not a racer-yet; and "Road & Track" devoted their pages to a fictitious Italian car called a "Cyclops," made from 'old Cinzano signs,' but which won the Monte Carlo Rallye, defeating those Swedes in their two-stroke SAAB's. :rofl_200:

"How to Build an American Car" is one of the best articles about the American auto industry I have ever read, in a half-century of being a 'car-nut.' It's the story of the development of the Cadillac ATS, which is Cadillac's move to challenge AUDI, BMW, and Mercedes-Benz in the entry-level luxury car market.

Those of you who recall the Catera, "the Cadillac that zigs," don't. :confused2:Based on an Opel, it didn't ignite any sales frenzy because it was dumbed-down for the USA. The ATS is going to be a huge sales success, and I hope that dealers are forbidden from installing vinyl roof coverings complete w/"landau irons," and aluminum strips of snap fasteners along the perimeter. :damn angry: No 'opera windows' either. :flamethrower:There's no room for them, unless they upholster the rear side windows, as they used to do in the 1970's. :shot: And leave the portholes on the fenders to Buick. :barf:

How does 122 cu.in. & 272 HP sound, w/27 mpg? That's more power than Formula 1 cars made in the 1960's. Of course, they were restricted in the first-half of the decade to 93 cu. in. but still... . More than 2 HP/cu. in. and a warranty means they have engineered this car to last.

Now if you're a Chrysler guy "MOPAR!" then you'll discount "the Government Motors" piece as Obama propaganda or some-other such Hannity-fueled socialist plot.:hmmm: But since FIAT owns it now, maybe we'll see some good stuff come our way more-often. I think the Dodge Dart is a good start. We are actually entering a golden age in design and safety, not to-mention performance. And, the economy of operation will be outstanding, despite Bugattis, Pagani Zondas, Ferrari 599's, the Viper resurrection, Bentleys, and all the other one-half of one-percent volume performance cars for the exceedingly wealthy.

So, take a look at this article and see the care that went into the design process. Read about the individuals who were essential in determining the haptic-feedback of the seats, the tactile sensation of the steering wheel, the woman who chose the pigment-laden color that caused the vice-president for global design to tell her, "I'm glad I listened to you." When you see the difference in color the different planes of the body affect when clad in this color, you will want to consider the paint for your bike. It's almost like the Cobra "Mystic" paint in it's flip-flop characteristics. The red stands-out like that too. See for yourself.

They talk of 'defeating the Milford (MI) Proving Grounds,' where cars are tortured to the point of failure, and then sent to the respective engineering teams to 'make it better.' I have stood on the grounds of the Warren MI Tech Center, where billions of dollars of one of the auto industry's biggest players (and historically, hands-down the biggest to-date) are designed by teams of engineers where until recently, the input from individuals was not valued as-much as the 'corporate decision.' Not any longer! Sure the accountants have a lot of input, but passion for design has resulted in this new Cadillac ATS. It better, because they're about 'betting the farm' on this one being a big sales success, and luring a younger generation away from German imports, be they VW, AUDI, M-B, or BMW. Having friends who earn their livelihoods working at GM for many years, I hope this one succeeds like the CTS-V did to change peoples' ideas about the company.
http://www.cadillac.com/ats-luxury-...dillac+ATS-+General+-+Exact+-+2013_|_2013 ats

2013-ats-sedan-gtr-opulent-blue-masthead-colorizer-960x375.jpg

 

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