it all depends about 1. if you are leaning to whatever brand 2. the temp you ride in 3. the weather you ride in 4. the style. (colors, labels, etc)
joe rocket, icon, alpine stars, etc... the only thing that really matters is armor and comfort. i run an icon arc mesh jacket and pant. its got spine, shoulder, and elbow armor thats removable to wash. its a warm weather set as its mesh. ive been extremely happy with it, and the only thing that i need to have with me is a rainsuit as, well... your getting soaked. but remember, some jackets may be rated #1 but not fit you well. All jackets have to conform to specific rules so that said they should all protect the same. just find a jacket that fits well, then look for options of colours within that line.
when it comes to the dollar amount, is there really a price that you can put on your safety?
be safe, and good luck!
peace,
evan...